MØDES San Francisco Digital Swag: Bing Commercials Insights, Marketing E-Books & Other

September 16th, 2013 by admin Leave a reply »

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Attendees at SES S . fransisco 2013 had the opportunity to snap upwards books, shirts, bags and other contrasting goodies from sponsors, exhibitors and moreover speakers. Even if you could n’t make it to the City by the Bay, you can still make use of00 these free e-books, reports and moreover insights offered by conference sponsors.

Bing Shares Ad Combo Performance Heatmaps

Bing Heatmap

Which mixtures of phrases drive the best performance plus much more clicks? These are questions Bing Commercials tackled in a study of over præcis 250,000 unique ads from a wide range of industries with more than 300 million marketing impressions, in a 30-day period.

” Does maintaining “free shipping ” or peculiar price points in a retailer is actually ad drive the likelihood of ad at the moment being clicked? Yes. Does it matter if the rates points are in the ad title since description? Yes. Add in 20+ other great common ad copy phrases, since one picture you have a Bing Commercials Performance Heatmap, ” said Peter Gagnon, Bing Ads Evangelist. you ought to We looked at several hundreds of thousands on ads across hundreds of millions of views, found common words and phrases to provide insight into what makes an ad clickable. ”

Check out ad combination heatmaps for the travel and financial services industries on Gagnon ‘s SlideShare web-site.

Tealium & Forrester: The Evolution of Tag Move into a manager position

Forrester Consulting, joined with Tealium, did this survey to better understand the evolving role that symbol management is playing in helping marketers resolve their big data challenges by the source.

” Name management is becoming well known for those with marketers increase agility and performance by looking into making it easier to deploy and manage product owner tags without requiring IT assistance, you ought to said Erik Bratt, Tealium is actually VP of Marketing. ” But a vast majority of marketers ( 94 % incredible now see its greater care about as managed service for choosing, segmenting and distributing highly useful visitor data. ”

This 14-page report explores this fact trend and provides recommendations on what to look for with regard to tag management solution. Download The Background of Tag Management here.

The Secret to Natural World-wide-web site Conversions, from Internet Marketing Ninjas

kim-krause-berg-ebook Kim Krause Berg shares her experience and suggestions on how to decrease site ab ayendonment and bounce rates, increase web-site views and conversions and drop happy signals to search engines in this particular free e-book from Internet Marketing Ninjas.

Watch for Gabriel Goldenberg ‘s ” Advanced SEOs ‘ 7 Curiously Obvious Rules you ought to coming to the IMN ‘s gallery soon.

SEO Questions and Trends – Midyear 2012 Report from Bruce Clay

Clay and his team of RESEARCH ENGINE analysts recently shared the mid-2013 iteration of their SEO Factors and moreover Trends Report. Factors covered inside a report include:

  • Linking penalties and Penguin realtime updates.
  • Local business visibility from search results.
  • Mobile purchasers and the need for responsive design. friction material
  • Google ‘s Knowledge Chart.

Their educational report also includes 20 pages of research to help guide strategy through to the end of the year.

Marketing Information, Chats and Insights

Check out these other free resources through companies at SES San Francisco:

If you missed SES S . fransisco, you can still get the highlights from this decade ‘s opening keynote, featuring Google and bing ‘s Distinguished Engineer Matt Cutts and Patrick Thomas, a specialist online ‘s User Policy team.

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SES San Francisco &# 13; Combining Paid, Owned and Earned Music on demand
Sept. 10-13, 2013: # @@ # @!! With a newly announced, fully renovated agenda,
SES S . fransisco could be the most valuable online marketing conference you really attend this year. Register today and moreover save up to $ 200!
*Pre-show rate through September 6.

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