Nielsen Study: 48% Trust Search Ads

September 24th, 2013 by admin Leave a reply »

Forty-eight p . c of consumers trust ads in search bearings results, online video, and social networks. That’s according to a recent report provided by Nielsen, Trust In Advertising 2013, and this found that consumer trust in web marketing is increasing.

Nielsen Trust In Advertising 2013

The report reveals this consumers globally are increasingly switching to online media for more information about models. In fact , trust in advertising on paper websites has reached 69 p . c in 2013 and is ranked simply because second most trusted format. This is often a 9 percent jump from its fourth-place ranking in 2007.

Word-of-mouth recommendations from friends and family : otherwise known as earned advertising : are still the most influential, with 84 percent of global respondents believing this in turn to be the most trustworthy.

More than four in 10 (42 percent) trust online banner promotions, up from 26 percent present in 2007. This is good news for people who run businesses, who spent 26 percent profoundly this form of advertising in the really quarter of this year.

Lastly, 45 percent of respondents have more confidence in display promotions on mobile devices, compared to 37 p . c who trust text ads.

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Nielsen’s survey was conducted including February 18 and March sekiz, 2013, and polled more than 39, 000 consumers in 58 region throughout Asia-Pacific, Europe, Latin New world, the Middle East, Africa, and Europe.

Information was originally published on ClickZ.


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