Backlink building 101: Competitor Analysis

October 4th, 2013 by admin Leave a reply »

Link Building 101 Competitor Analysis

Backlink building is something anyone can finish off. There’s no great secret, just alot of work, creativity, and determination to get services that matter.

If you’re looking for some practical link building assets that will help you find and acquire quick, for quality, links, there are five “quick wins” you should explore at the beginning of one of the links building campaign:

  1. 404 Pages and Link Reclamation
  2. Competitor Analysis
  3. Fresh Web Explorer/Google By
  4. Local Link Building
  5. Past/Current Relationships

Competitor Analysis/Backlink Profile

Competitor analysis is an important step in any link building campaign. Howcome? Because running a backlink analysis in excess of a competitor:

  • Aids you with about the industry:
    • Grants you a sense of which sites within the tieso are providing links
  • Helps you understand your competitors, including:
    • Their relationship profile, and why they’re being reviewed
    • Their strategies ready for acquire links
    • Their very own resources that didn’t acquire some links

Gives you a list of obtainable services (if they can, why not you? )

Competitor backlink studying is great – you get the initial do a search on into the industry done, it helps you’re certain the competition, and it gives you a in good appearance list of high opportunity links.

So , let’s dive under the how of competitor backlink studying:

  1. Make a list associated competitors
    • Direct
    • Indirect
    • Operation influencers
    • Those being reviewed for industry money keywords
    • Watch fluctuations – who will be winning and who’s losing
  2. Take the people competitors and run their sites’ through a backlink tool previously mentioned (OSE, Majestic, Ahrefs, CognitiveSEO, etc . )
  3. Backlink Analysis
  4. Download the top 3-4 competitors’ backlinks into CSVs. Combine into a single Excel sheet, removing duplicates, and buy obtainable quality links already protected by competitors.

Step 2 and 3 were at once covered in “Link Building 1: How to Conduct a Backlink Analysis”, and step 1 is pretty self-explanatory.

To recap the useful information for these steps:

  • Don’t phone-in the list of opposition. Spend time doing research and investigation, giving your well thought out and understood list of potency competitors.
  • Information you must be examining in a backlink analysis:
    • Total number of links
    • Number of unique linking internet domain names
    • Anchor Text usage & variance
    • Fresh/incoming services
    • Recently lost services
    • Page Performance (via top pages)
    • Hyperlink quality (via manual examination)
  • Additionally , sense creatively while looking through competitors’ techniques for getting. Think about:
    • Which resources/pages performed well
    • That sometimes resources/pages performed poorly
    • Commonalities in competitor’s link périphérie
    • Differences in competitor’s relationship profiles
    • Strategies likely used to acquire links

How to Find Out there Quality Links

Therefore that takes us to Step: downloading competitors links into CSVs, combining in Excel, and drilling down into the data to find worthwhile services and insights.

Actually, SEER has done an amazing job associated writing a very easy to follow guide relating to Competitor Backlink Analysis in Shine.

To summarize their instructions, you:

  • Enable you to CSVs of competitor’s backlink casinos (‘Inbound Links’ will give you a list of any of the pages linking, ‘Linking Domains’ offers you only the domains).
    • Note: if you’re unfamiliar with your own (or client’s) backlink portfolio, you may desire to include their backlink portfolio throughout this process for reference.
    • Using OSE don’t forget to filter up to the whole domain:

Pages on this root domain export to CSV

  • Open the CSVs and mix the three (copy and paste) all the hard drive into a single Excel sheet.
  • Filter down to clean URLs, obtaining the originals intact.
    • Removals Column J (target URL) regarding Column P (to be the keep working for column)

Move Column

    • Delete Column J (the now empty column)

Delete Empty Column

    • Duplicate the WEBSITE ADDRESS and Target URL columns always on either side

Duplicate URL Target URL columns

    • Remove http:// and www. from both column A & column P – select the spine, click control+H (find and take the place of shortcut), type in what you want to find (http:// and www.) and replace regarding nothing (by leaving the second models blank).

Remove http and www

    • You might want to rename column A & P at this point – call folks bare URL and bare get those URL, or whatever you so require (in the SEER article ingesting called ‘clean’).

Remove Duplicates

    • Make sure it’s only for spine A (bare URL) and G (bare target URL)

Remove Duplicates URL

Notice the check mark on “My data has headers”. This is important to maintain data from being jumbled inside. Anytime you’re removing duplicates see to it this box is checked.

This will give you a complete group of stripped URLs next to the full WEBSITE ADDRESS linking (along with the rest of the material provided by OSE) and a list of filled target URLs next to a complete group of stripped target URLs.

Note: you’ll still likely have a because duplicate URLs in column One (the linking URLs) at this point. Mainly because it there’s multiple links on the same web page going to different landing pages – which is potentially important information (shows a competitor acquired multiple links for each page).

If you’d like to remove these multiple link pages/URLs to reduce data noise, highlight column The, and run ‘Delete Duplicates’ again – making sure to have the ‘My data has headers’ box is checked:

Remove Duplicates Bare URLs

Now, you’ll be down to unique Web addresses (pages, not domains if you’ve utilized Inbound Links) linking to rivals. If you’re looking for only referring domain names, you should start back at step 1 and download a CSV of referring domains, as opposed to all links.

At this point, you’re still dealing with a lot of data, so you filter it further. I recommend filtering by domain authority to see the many authoritative links first.

Filter Domain Authority

This will create your list ordered from best domain authority to lowest – pretty useful information. Keep in mind however that the domain authority is thrown off by any subdomains managed on a popular site – instance. wordpress. com, example. blogspot. possuindo, etc .

So , don’t take the domain authority as total – you’ll need to verify.

There’s also a few other filters you may use to find interesting data:

  • Page Authority (PA)
  • Anchor Text
  • Amount of domains linking (shows best rating pages – don’t get stuck upon home pages)

Take time and play around with the data. Look through the top DA’s (manually excluding anything artificially inflated), then PA’s, have a look at top performing pages via quantity of domains linking, and even play around with filtering the anchor text.

This will be the fun part – the particular analysis. You’ve filtered the data down to a semi-digestible level, and should begin taking advantage to find insights and understand your competitor’s links.

Remember, any links your competitor has should be considered fair game on your own. Once you’ve determined quality links through domains you haven’t secured, check out the link and pursue it properly.


More Insights

If you’re looking for an even better (and more advanced) deep data insights you can move all this information into pivot tables. Simply choose all rows, click over to the particular insert tab, and select ‘Pivot Table’:

Insert Pivot Table

Once here you have the option to select which fields you’d like to further examine:

Pivot Table Fields to Add

Playing with this data should reveal potential insights, although we’re obtaining a bit beyond Link Building 101.

Furthermore, if you want to really jump into pivot tables (or exceed in general), I can’t recommend Annie Cushing enough. Check out her Moz article “How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks”.


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