Online social networks Exchange Coming to DoubleClick Bid Donner ‘In a Few Months’

October 21st, 2013 by admin Leave a reply »

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Variety of saw it coming, but Big g DoubleClick announced that they will know be capable of utilize Facebook Ad Exchange (FBX) to sell advertising through their DoubleClick Bid Manager, formerly known as Bring Media.

This will allow sellers to purchase Facebook Ads through unique DoubleClick Bid Manager, without having to go through Facebook directly for the ad room in your home. It also brings the technology because of DoubleClick advertisers to target Facebook gamers based on their visits to web sites outside of Facebook.

The alternative to purchase ad inventory on FBX is not available immediately, but will generally be starting in a few months, according to Big g DoubleClick.

The relationship around Google and Facebook has been good over the years, especially with Google launching that competing social network, Google+. However , Online social networks did certify the Doubleclick Buy Manager to track ad impressions that kicks off in august 2012. Both Google and Online social networks have been brief in their respective press releases. Google released a short blog post within their Doubleclick blog, while Facebook obviously stated “We are happy that Big g is joining Facebook Exchange. We suspect that relevant ads, targeted to the actual people, are good for people and small businesses. ”

Google as well purchased social agency Wildfire Interesting, a popular provider of Facebook fight applications, last year. Clearly, Google identifies it is an important space to be in, even though Google and Facebook are dating services on many levels.

What seems the catalyst because of Doubleclick’s inclusion is that Facebook sellers were getting increasingly disgruntled for the last fact Facebook Ad Exchange omitted Google. Amazon’s Advertising Platform seemed to be reportedly granted access to the Facebook Deal Exchange.

There is no defined timeline for when FBX since Doubleclick Bid Manager will be officially connected, outside of the “in a few months” comment on their blog post.


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