Put Your Paid, Owned, Earned Media marketing Together at SES Chicago 2013

October 28th, 2013 by admin Leave a reply »

SES Which you could 2013 kicks off next week in the blowy, gusty, squally, bracing, turbulent city at the Marriott Magnificent Kilometer. This is your final chance this year in North America to learn the latest advertising campaigns, tactics, trends, and tools to verify you’re ready for 2014.

Here’s a sneak preview associated with the kick-ass content, exclusive networking races, and more that you can expect at #SESCHI this year:


ClickZ Seminary Training

In normal style, SES Chicago sets i would say the tone for the week with a twenty-four hours of ClickZ Academy comprehensive trainings on the Monday. Four expert runners will lead four half-day step-by-step sessions focusing on key themes all through industry:

  • Search engines Analytics
  • Email Marketing friction material
  • Developing a SoLoMo campaign friction material
  • Integrating Search, Social, as well as the Content Marketing.

With two of these workshops about sold out, limited spaces are available , be sure to check out the All Access Successfully pass if you’re interested!


New Keynotes

SES Keynote

The main event kicks off colleagues with a powerful keynote to set i would say the scene for a day ahead packed with top-notch panels and presentations.

On opening day, Daina Middleton of Performics will reveal her thoughts on Marketing and the Age of Contribution, leaving you with a new framework to travel though today’s media landscape effectively.

Day 2 begins which included a panel of experts who will dissect the Converged Media space as well as the reveal their top secrets on methods to create winning campaigns.

Not to be outdone, Day additional jumps into gear with Chips Burcher from MediaCom, who will impart expert insight from his recently available book “Paid, Owned, Earned” as well as the Maximizing Marketing Returns in a Socially Connected World – another will see keynote session!


New Style SES Agenda

At SES, we concise our finger on the pulse associated what’s happening in the industry. SES Which you could 2013 is no different; the dietario reflects the current industry buzz inside the layout, to make it easier for you to navigate your way through our content.

And the tracks are themed daily and feature Paid, Owned, Earned, Integrated, Business Intelligence and Email. If you are unsure 2 tracks/sessions are most suited to you, be sure to come along to our Newcomers MeetUp and chat to the content team, who can direct your services to the most appropriate sessions for your business needs.


Must-Attend Conference Sessions

SES Must-Attend Session

Of more than 60 sessions across the three days of the event, make sure you take a detailed look at the dietario before you get onsite, to ensure you don’t miss out on the sessions most pertinent on you.

If Paid Media marketing is your focus, be sure to check out Next Generation Paid Search to learn more on how to acquire consumers across various channels. Should you be interested in learning best practices for creating, further optimizing and measuring enhanced campaigns, a number worth checking out the session method Design, Segment & Optimize this AdWords Enhanced Campaign.

If your challenges lie more along with Owned Media, some highlights from that track include SEO + Segmentation = Rocket Fuel for the Individual Journey, where you can discover the steps to using organic awareness, acquisition and encouragement by combining SEO and segmentation, as well as Badass Blogging, where you can how to enhance your customer reach.

For key insights into Cellular phone Trends, be sure to stop by the Responsive and Dynamic Serving session that can assist determine which path is right for you. In the case it’s mobile video that dard your interest, you won’t hope to miss the session on Area code the Secrets of Mobile Movie with Instagram, YouTube & Grape vine.

Want to learn how to use cheerful marketing to earn links as well as the visibility for your site? If so, i would say the session in our Earned track devoted to How to Craft a Killer Information material Strategy is definitely for you.

However , if B2B is more your thing, then you certainly can’t afford to overlook the session on How to Turn BUSINESS-ON-BUSINESS Social into a Lead Gen Vibration plate. Finally, if you’re keen to discover how our use of visuals can generate leap forward results, get yourself along to the meeting on A Picture is Worth 1000 Words and phraases – it’s sure to be a impressive one!

If you’re uncertain of how you can tie all these elements in a relationship into a cohesive converged campaign, look to our Integrated track, running utilizing all three days. Some must-see rassemblements in this track include Conversion Search engine optimization Tips and the Portrait of a Day time Marketer: Hipster in Touch with Inner Geek.

If Email is just what keeps you awake at night, now certainly don’t miss that roadway taking place on Day 3 associated with the event, where you can find out how to Gently breathe New Life into Your Email Marketing campaign.

Last, but using certainly no means least, is particularly hugely popular track on Business Intelligence. If proving ROI is your quantity, or you need to convince your C-Suite of the importance of investing in a certain approach, this is the track for you. From rassemblements on Multi-Touch Attribution Modeling, that would Competitive Analysis, and Growth Cracking, this track has it all when agreeing to getting the most out of your data.


World wide web page Clinics

Over in i would say the expo hall you can also take advantage of a good opportunity to have your website reviewed lead by one of our experts. That includes three clinics taking place between Tuesday and Wednesday covering technical IN A FEW WORDS, common webmaster mistakes to avoid, sale optimization and more, be sure to drop by the following PowerPoint-free interactive clinics during your moment in time at SES Chicago.


Meet the Experts

SES Meet the Experts

The most popular addition to i would say the SES Conference series is now inside the second year and is still indicating a crowd favorite.

With the dozen tables led by industry experts to choose from and sessions on Tuesday as well as the Wednesday, make the most of this unique opportunity to handle our speakers and get your questions helped with in a relaxed and collaborative setting.

Each table finds a specific topic and you are free to keep moving around as you please throughout these one-hour sessions. This is your chance to arranged your own agenda and to ensure that you source the solutions to your biggest challenges.


Networking – Meet-Ups, Wine Reception, Casino Night

Casino Night

Which leads some of us perfectly into the other pillar those who have SES conferences – networking!

SES Chicago 2013 gets more networking opportunities than we’ve do you seen before in the Midwest.

If this is your first time sign up us at SES, be sure to check out particularly Newcomers Meet-Up on Monday the evening, where our content team takes through the agenda and give you the best way to make the most of your week with us. A leads directly on to our Meet and Greet, which you could meet your fellow interactive marketing or advertising peers over a few drinks and a lot of appetizers. Be sure to get there on time, considering first 150 people will receive call for drinks tickets each, courtesy of 3Q Digital.

On Tuesday, our Meet the Experts Roundtable meeting will be closely followed by our Samtale Drinks Reception – you can even carry on your conversation from the roundtables which included a drink in hand!

In the case poker or blackjack is more your thing, join us at our first SKÅDAS Chicago casino night, where you can register your peers, speakers, and the SKÅDAS crew for fun times with all new friends, food, drinks, gambling as well as the prizes. This promises to be a impressive night, so make sure you join us right now there and don’t forget your poker facial area!

Finally, on our SKÅDAS Chicago networking agenda, we have i would say the Conference Wrap up and Wine Lower taking place on Thursday afternoon. Specific sacrifice of fowl.|Leaving the|A|Using} week of intense learning as well as the networking, this is the perfect place to raise your energy and wind down with your all new industry contacts and the SES teams.


SES Social Tray bird seed – Vivastream

Match different activities taking place throughout the workweek at SES Chicago, it can be a problematic process to keep up with all your new business readers. Don’t worry, we have you covered.

With our official SES Personal Platform Vivastream, you can find everyone belonging to the conference – speakers, sponsors, as well as other attendees – all in one place. To gain our dedicated news feed, forms, messages, rate the speakers as well as the countless other features, make sure you cleave your profile now.

You can even start your networking stage by going to http://www.vivastream.com/events/ses-chicago-2013 and getting started in particularly SES community. Be sure to say aaaarrgr once you’re on there!

With just a week to go, situation haven’t registered yet there’s remains to be time. Register here to make sure clients take advantage of our packed schedule here in Chicago. The SES Team u can’t wait to see you there!


SES Chicago
SES London

The SKÅDAS agenda focuses on aligning paid, owned and earned medium to help you drive superior traffic and increase conversions.


SES Chicago is coming up!
Book your pass to SKÅDAS London



3 keynotes, plus over 30 sessions Super Saver rate ends Nov 1

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