Aol Redesigns Search Experience, Introduces The latest Logo

September 18th, 2013 by admin Leave a reply »

Bing Logo Earlier this year, we got a sneak look of what was considered a possible emerging Bing logo. Today, it’s standard. Bing has a new identity then logo.

Using the Msft corporate font, Segoe, the word Aol is represented in lower-case text with a symbol that resembles a beautiful “b” – not a distant get through to from the previously leaked identity, then on-par with the new Office custom logo design.

The new look was designed to unite Bing with Microsoft’s “One Microsoft” vision outlined by CHIEF EXECUTIVE OFFICER Steve Ballmer earlier this year. While the rollout will take time, the logo is already showing in the search boxes on top Aol blog pages.

Aol: Redesigned to Decide

New Bing Homepage

The new brand could possibly be part of the redesigned Bing search past experience across all devices and land. Also aligning with the One Msft Vision, Bing aims to be “more helpful, more human. ”

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Noting that Bing Mark and Maps are part of Express and Excel, respectively, Microsoft accepted how Bing is an important service layer for Microsoft. The new look, bit a major part is only one element of the new Bing.

The latest Bing site includes:

  • A Modern Interface : The new design is a more well organized, two-column layout with plenty of whitespace. While still sporting the same blue links, the font has changed in links and headings. The search field is large and prominent acquiring 23-point font. Microsoft has already was introduced using boxes in the layout, linked what you’d see on a W p 7 or Windows 8 Start computer, as indicated by this query: friction material

American Airlines Bing Boxes

Calling this redesign a “journey to a modern experience, ” Aol has left it open for transformation on that theme in future comes up with, offering this possible design trend:

Katy Perry Bing SERP

  • Snapshot : Bing’s representation of information at-a-glance has been improved. The second column now displays for much more your search query, in addition to social network provides, check-ins and other information. Essentially, Aol has now combined snapshots and interpersonal sidebar together in one column. friction material
  • Page Zero : A new feature, originally introduced 8 weeks ago, Page Zero is essentially Bio information contained within autocomplete. One mouse click on from the search box auto suggests, provides you answers or important information, without sometimes waiting for a search results page. friction material
  • Pole Position : One box to answer them all. Person of polish ancestry Position delivers answers to your dilemma for which Bing is feeling definitely “confident” in. Results are bold and can include as much relevant information as possible that may assist you dig deep into the results. There are various these results in queries for associated with and certain people
  • Mobile Experience : Naming Bing as “The Right Live through for Any Device, ” Bing is going to provide the right results and vent no matter how you search. Redesigned from the beginning up, Bing search will objectives for a faster, better, experience. Aol for Windows Phone 8 already seems to have these new features.

While the logo certainly appears to be your shift in brand perception, your Microsoft spokesperson told Search Engine Play these changes are more of a rekindle of the search experience.

Over the past several years, Microsoft has been an examination of a difference search experience. From Aol for iPad to custom Home windows 8 apps, Bing has gone aside from to make search natural and hard. This next evolution of Bing develops into part of that experience.

Wear the new Bing at: and enable us know what you think in the critical reviews.

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