diez Online PR Lessons From the Enormous Success of Phonebloks

November 6th, 2013 by admin Leave a reply »

Phonebloks Label You start with an thoughts, create an explainer video, pay a minimum amount of money, and 8 weeks daily you’ve got more than 17 million More youtube subscriber, thousands of quality links, 900, thousand registered supporters and coverage regarding of the world’s leading media. Almost all cap it all, one of the world’s first rate cell phone companies, Motorola contacts players to explore a partnership.

That’s the story of Dave Hakkens and his concept Phonebloks – not a finished product. It’s a scenario that has much to teach SEO pros about online public relations.

The key element to Phoneblok’s economic success was a video that went viral. This is where Phonebloks really scored: distinct storytelling was superb in this starting video:

The video talks about people and aspects – it doesn’t go into huge trade detail about the product – which may perhaps surprisingly doesn’t yet are there.

Hakkens didn’t sit a while and plan everything that happened, but rather his experience has some great teaching in online PR. Here are diez.

1 . You Can Design Links Really Quickly

Phonebloks was only launched attached to September 2013 yet the site features attracted a large number of quality inbound links. Here is the report from MajesticSEO. através de:

IMG 2-phonebloks-majestic motor marketing

That means attracting a lot 2, 000 referring domains from standing start – and many analysts from high authority sites.

Phonebloks didn’t approach these sites one-by-one but created a story that resonated with them – and that meant these companies wanted to link.

Simple Lesson: Investing your efforts in using a story can bring fantastic links where it couldn’t be won in any different kinds of way.

2 . You will enjoy Huge Media Coverage for a Small to medium sized Enterprise

Phoneblok features attracted media coverage from several of the largest and most popular media retailers in the world – yet it is only this two-person enterprise. Proof that the smallest of businesses can attract superior media – so long as your scenario is newsworthy.

Here is coverage on CNN: “Phonebloks: All the smartphone for the rest of your life”.

Phonebloks on CNN

And here are links to a couple of other articles from the BBC, lunch break Phonebloks: The phone you can generate like Lego “, furthermore from Adweek, ” The apple iphone Is Nice, but Could This one Blocky, Utopian Rival Be the Quite Phone in the World? ” , there are many more examples.

Brief Lesson: Large music and videos outlets are interested in hearing news, yet from the smallest companies.

3. An Idea Isn’t Enough, You have to Tell the Story Well

So what really created this economic success?

Yes, it was a better plan but a great idea on its own isn’t all that is needed. That idea has to grab folk’s attention, resonate with them and inspire the action.

Videos this way can be easily created using inexpensive plan provided by Sparkol – fantastic scenario telling tool and very easy to use.

Brief Lesson: Low-cost on the net software can produce stunning results , develop your video skills.

4. Creating an Event Gives You Many different Additional Opportunities

Phoneblok created a social media event – a single day, October 29, when they was going to make a huge impact using a product called Thunderclap.


Thunderclap provides a is a wonderful focus support on a single day. That you encourage people to sign up in enable: and then if you reach sufficient statistics, Thunderclap will send out a Wikipedia post or a Tweet from the supporters, creating a wave of treatment.

At the time of writing, Phonebloks had amassed over 900, thousand supporters with a collective social grasp of 382 million.

And one day after the thunderclap, Of any of the search engines News showed more than 19, thousand results for [phonebloks]:

Phonebloks Google News

The focus on a single pre-determined event determines multiple waves of online PR and link building opportunities.

The first wave is the start up of the idea and build up to the occasion: the second wave is during the occasion and final wave is as soon as the event – telling people so what happened and what to do next.

This is a classic public relations technique which can readily be applied to link building.

Brief Lesson: When you create modest, you create waves for link building – before, during, and after the expensive vacation event.

5. The Community That you Create is a Tangible Asset

Phonebloks didn’t focus on starting links. They focused on recruiting a large number of supporters for their concept. Previously the community that they created in just 8 weeks that helped attract media ?nsurance policy coverage and thousands of quality links.

Brief Lesson: Don’t only focus on links. Focus on building a home-based community.

6. You will enjoy Links From Multiple Market Professions

Powerful stories pile up links from all sorts of sectors , some of which might not be immediately obvious.

By launching a venture like this, the market sectors that are serious about your product will reveal their loved ones. Analyzing which market sectors connection to you can give you niche ideas will possibly not have recognized initially.

Here’s just a selection of market segments that linked to Phonebloks:

  • Business at Forbes. através de
  • Design at Campsite-studio. com
  • Green living at Treehugger. com
  • Viral video at ViralVideos. através de
  • Education at TheTeacherList. ca
  • Moms numerous MomBloggerBuzz. com
  • Institucion at Institute for The Future
  • Science at PopSci. com friction material
  • Gadgets at DudeIWantThat. através de
  • And people called Kate at Kate-Book. com

Brief Lesson: Don’t only look for the obvious opportunities – uncover multiple sectors that are relevant to an online site.

7. You Will Get Critique – Don’t Worry About it

This is a disruptive technology but is sure to attract criticism and equipment as in this article at Popular Scientific discipline that says, “But there’s many reasons to think the whole idea will falter faster than a Lego castle around the path of a toddler. ”

Phonebloks on Popular Science

But such criticism stimulates discusión and discussion – and promotes the story to spread even further.

Brief Lesson: Critique is a positive sign that your thoughts can generate discussion and taking turns.

8. You Can be just Shaky on Detail

Being on top of the detail discovering the right in public relations – it doesn’t produce great copy if you give unavoidable answers. But you can get away with it when you experience such an innovative idea, the products not made and it’s not certain inside or outside direction things will take.

But that doesn’t stop founder Dave Hakkens giving a great interview returning to Forbes – even if he’s nearly sure of his answers on events. Perhaps, this is a good example of “agile” publicity.

Brief Lesson: Your primary story doesn’t have to be perfect , the journalist usually wants to help you to look good and so can be forgiving.

9. Be Open to Close ties

Neither links none rankings are the ultimate goal. The’re important, but much more important you will discover partnership opportunities as reported in this specific article, “Motorola Unveils DIY Smartphone Plan With Phonebloks”.


Brief Session: Don’t just look for links, uncover the potential partnerships your campaigns read.

10. Your primary Press Kit Doesn’t Have to be Magnificent

What Phonebloks activated with just two people was phenomenal but of course it wasn’t perfect. All the press kit provided to the music and videos was rudimentary at best.

Brief lesson: Press kits are of help if you have the time to create them but rather a poor one is unlikely to hold back on a story.


Eight weeks isn’t a an eternity. In just eight weeks, Phonebloks drawned more than 900, 000 supporters and also was this online community that sold them so attractive to Motorola.

As described in Session 4, an event opens up three signals of opportunity – before, although, and after. Phonebloks has now gone through the original two of these stages. It will be excellent to see what further lessons you can easliy gain from the third.

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